Commercial Illustration

Are you looking for an illustrator to bring your brand to life, to illustrate a concept to communicate with your clients or to create craft designs?  Lucy Smith offers illustration services to a wide range of clients.  Past projects have included work for clients within the children’s craft industry, PR agencies, app developers, educators, business development providers and technical illustrations for a patent law firm and many more.  Lucy works in vector and  raster graphics and can provide the files in any format required.  As branding and business image is vitally important to you, all design work by Lucy keeps your reputation and image at the forefront.

Enact Solutions

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Enact Solutions required 9 illustrations to use in all their online, exhibition and paper marketing.  Diversity and inclusivity were key factors in the designs that were to represent those who work in industry, education and the NHS.

Brand colours and identity were very important elements of the project brief.  Messages were conveyed through creative interpretations.

The project finished just as the world was entering a new era, last minute changes were made to reflect the adjusting communication methods and face masks!

In response to lockdown and the need for office Christmas parties and events which were online, Enact came up with a genius idea... the Virtual Shindig.  They needed graphics for this venture and asked for a pantomime style logo and background for their parties.  The brief required space below the logo for their own marketing imagery/text and for there to be removable holly so the logo can be used with or without it as a feature.  The Enact brand colours were used for the background burst effect. 

DnA PR 

Lucy was approached by the client and asked to produce an illustration to use during a pitch to Sony Pictures Home Entertainment to secure future work promoting their movies.  In the pitch the illustration was used to show a proposed event set up around the straw Snugbury’s Peter Rabbit at Tower Bridge, in order to promote the film.

"Lucy is a gifted illustrator and designer. Her work is inventive and original and I have no doubt that she will help to bring any brief or design to life with her creative flair. As a freelance illustrator, Lucy was attentive to our needs as a client and managed to bring a very basic sketch to life in a very engaging way. I believe that Lucy’s illustrations helped us win the client pitch to launch Smurfs: The Lost Village in the UK and we were very happy with her work. I would highly recommend working with Lucy in the future. We certainly will be!"  -  Charlene Sharp, PR and Digital Consultant, DnA PR